Flash Based Ads Paused On Chrome! Here's What Adwords Users Need To Do

Google has rolled out Flash ad update on Chrome. Adwords users need not be concerned if they've already converted their ads.

Published On: 2015-09-01

September 1,2015-Google has rolled out its AdWords Flash-based ads update. This means that any ads not eligible for auto HTML5 conversion will not display properly.

 

The tech giant  justifies the change on grounds that it wants to improve the speed with which the ad content loads on its browser and offer a better customer experience. Eligible Flash campaigns, both existing and new, are now automatically converted to HTML5 when uploaded through AdWords, AdWords Editor, and many 3rd party tools.


So as a business owner or an agency using Google Adwords, do you need to be concerned about your ad content?        If yes, what steps should you take?

"Once you login to AdWords account, you can easily identify the ads that aren't eligible for auto conversion. You can them manually convert them to HTML5 using Google's step-by-step guide." says Adwords expert Hitesh Sahni, founder of Smemark (a digital marketing services provider).

Google strongly recommends you convert ads  to image-based adverts instead if possible. Alternatively, you can also create new HTML5-based ads using Google's DoubleClick Studio, Google Web Designer or create a Lightbox ad      from an existing HTML5 template.

Whichever tool you choose, take advantage of Google's best practices for building compelling display ads in order to reach potential customers across all the browsers and devices.

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Once you login to AdWords account, you can easily identify the ads that aren't eligible for auto conversion. You can them manually convert them to HTML5 using Google's step-by-step guide. says Adwords expert Hitesh Sahni, founder of Smemark (a digital marketing services provider).
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