Interior Lifestyle Awards 2015: An award that puts your creative prowess in front of the elite of Home Furnishing and Interior Design Industry

Aesthetics along with contemporary nature and use of the products form most important judging criteria – Ritu Kumar

Published On: 2015-04-27

April 27,2015-It is one thing to design interiors according to the latest furnishing and fashion trends. Quite another to make your designs set a trend of its own.

Messe Frankfurt India and the Guild of Designers and Artists calls out to such aspiring interior designers, product designers, home stylists and companies to present their imaginative and avant-garde designs  and concepts at the Interior Lifestyle Awards 2015 and take their ambitions to the next level.

The award, which aims to recognise the work of young and ambitious Indian artists in the architecture and home decor space will accept applications until 15 April, 2015. An esteemed three-member jury panel  comprising of textile and interior design industry’s icons Lipika Sood, Ritu Kumar and Sunita Kohli will  evaluate these designs and concepts on the basis of the innovative functionality, modernity and  sustainability factors, following which eight finalists will move to the next round.

Elaborating on the creative potential of the Indian home furnishing industry Ritu Kumar said: The Indian home furnishing industry being dependent on small runs is largely characterized by innovative design and  patronizes pockets of local craft vendors. This brings out very design-oriented creations and adds a great  deal of innovation to the home furnishing space in India. The awards produce competition and give recognition of individual creative efforts. The encouragement is important as is the opportunity to the  exposure given to travel.”

According to Ritu Kumar “the most important judging criteria apart from  aesthetics will be the contemporary nature and use of the products that are created for both an  international and Indian market place.”

Speaking about the essence of designing modern spaces, Lipika Sud, President, The Guild of Designers  and Artists said: “The role of Interior lifestyle Awards 2015 is to challenge the designers of ‘Today' to  address socio economic issues through Design Thinking. The competition aims to empower a generation  of savvy, practicing designers who understand the potential of design to benefit the society. Besides  quality and innovative functionality, we look for elegance and emotionality as essential parameters of interior spaces and product designs.” 

With interior designing being more about collaborating with the client, understanding the lifestyle, mindset  and requirements of the client becomes is an essential element to the design process. To test the  collaborative spirit, the next round will pair up the finalists into four teams who will then be given the task  to create an ‘Experience Zone’ at the Ambiente India and Heimtextil India trade fairs this June in New Delhi. Engrossing themes set to be disclosed by the judges in the coming months will be assigned to the four teams. The contestants can bring in their own material or source from the existing exhibitors of  Ambiente India and Heimtextil India - the leading Interior Designing and Home Fashion exhibitions to  design their distinctive experience zones. 

As big and exciting as it gets, the winners of this prestigious award will be awarded at the ILA Gala Night  before the trend-setters of the Indian industry and will win a unique opportunity fly down to Frankfurt for  the Ambiente & Heimtextil - The world’s most renowned shows that set next season’s furnishing and  design trends internationally!

Applications for the coveted prize are open until 15 April.

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Ritu Kumar,The most important judging criteria apart from aesthetics will be the contemporary nature and use of the products that are created for both aN international and Indian market place.
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