Cornitos launches its ‘Crunch Ka Superhero’ Campaign with Delhi Capitals

Cornitos, the made-in-India nachos brand launches its new campaign ‘Crunch ka Superhero’ campaign. The campaign talks about the new economical range introduced by the brand and features Delhi Capitals, the IPL team for the tournament.

Published On: 2021-04-29

New Delhi, April 2021: Cornitos, the made-in-India nachos brand launches its new campaign ‘Crunch ka Superhero’ campaign. The campaign talks about the new economical range introduced by the brand and features Delhi Capitals, the IPL team for the tournament. 

The campaign video focuses on the aspect of crunch being the hero. It showcases the superheroes of the Delhi Capitals team having a discussion at length about how they can improvise their game and during that discussion they hear the crunch of Cornitos Nacho Crisps that are now available at an economical price of INR 10. The players are having fun and enjoying the varied flavors of nachos - Cheese & Herbs, Sweet Nacho Crisps Chili, Tikka Masala Nacho Crisps, and Tomato Mexicana Nacho Crisps.  

Speaking on the launch of the campaign, Mr. Vikram Agarwal, Managing Director, Cornitos said, “We are excited to launch the CRUNCH KA SUPERHERO campaign with Delhi Capitals for our Economical Range. The IPL season allows us to reach Tier 2 and Tier 3 cities with an economical range of products. The campaign will also be promoted on our social media platforms.”

Commenting on the launch of the campaign, Chintan Shah, Director - Content Management, Sportz Interactive said, “Delhi capital is a young team led by a dynamic leader and they are known to enjoy their cricket on the field. Through the campaign, we wanted to weave in this team persona with the brand narrative of 'Crunch ka Superhero'. It’s a film which will have mass appeal and shows the playful side of four Delhi Capital’s players and also brings out brand messaging in the process ”

The brand is also launching a range of healthy nuts in price range of 10 and 20 INR - Peanut, Party Mix, Coated Green Peas, Roasted Pumpkin Seeds, Roasted Cashew (Pepper and Herbs and Lightly Salted) and Roasted Almonds (Light Salted). These packs would be available at mom and pop stores, local grocery stores.

Brand: Cornitos
Conceptualized by: Sportz Interactive
Directed By: Faizan Ansari
Produced by: Sportz Interactive 
YouTube Link:https://www.youtube.com/watch?v=gIUnMBZlBP8


About Cornitos
Cornitos is the largest brand in the Nacho Crisps category in India.  Cornitos Brand Portfolio includes Nacho Crisps, Taco Shells, Chunky Salsa Dips, Roasted Premium Nuts - Cashews & Almonds, Coated Green Peas and Pickles - Jalapeno Peppers & Gherkins. Cornitos has an extensive distribution network across Pan India. Complete Range of Products available in Retail, E-Retail and Modern Trade stores. Institutional sales across through Airlines, Horeca, Multiplexes and Cafes. Cornitos products are exported globally, to the USA, Australia, China, Singapore, UAE and South East Asia. Over the past year, Cornitos has been recognized for its range of flavors in different categories and quality products. In 2020, Cornitos was awarded with The Economic Times Best Brands 2020 Award in Snacks Category.

About Greendot Health Foods
Greendot Health Foods Pvt Ltd was the first company to launch Nacho Crisps in Indian snacks. The production facility at Roorkee, Haridwar district, Uttarakhand, is equipped with state-of-the-art processing machinery and is manned by a team committed to quality. GHFL is ISO-22000, HACCP certified company. It also has registrations from FSSAI and US FDA. 

About Sportz Interactive
Headquartered in Mumbai, India, Sportz Interactive is a leading sports-focused data, technology and content solutions company with a vision to revolutionise the sports fan experience by creating best-in-class products and services. Started in 2002, the company now has over 450 'players' on its team and is growing continuously. Originally focused only on sports data, Sportz Interactive, in the last few years, has expanded to become a 'sports data and fan engagement' company with the launch of Sportz Studio-our video strategy & production unit, social media innovations, broadcast solutions, infographics and analytical products. With a clientele ranging from brands, broadcasters, leagues and sports teams to media companies and start-ups, Sportz Interactive drives deeper fan engagement by creating and delivering a video-first content creation strategy, leveraging our deep knowledge of platforms and sports fan behaviour across top domestic and international sports.

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Mr. Vikram Agarwal, Managing Director, Cornitos said, “We are excited to launch the CRUNCH KA SUPERHERO campaign with Delhi Capitals for our Economical Range. The IPL season allows us to reach Tier 2 and Tier 3 cities with an economical range of products. The campaign will also be promoted on our social media platforms.”
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