Lia Fragrances Launches Car Fresheners with an Experiential Roadshow in Bengaluru

Introduces Car Dashboard Gel and Vent Gel across popular marketplaces with a unique brand mascot

Published On: 2018-12-17

Bengaluru, December 10,2018: Lia Fragrances- a brand of Ripple Fragrances, a leading player in the home fragrances    sector, from agarbathi to aerospace conglomerate NR Group, organized an experiential roadshow to launch their brand-new    Car fresheners- dashboard gel and vent gel, in the city.

The two-day roadshow covered all the major areas from north to south Bengaluru, facilitating a complete sensory experience      to the retailers and consumers. Lia’s exclusively branded van along with the mascot “Balloon man” successfully captured consumers’ attention on the road. Lia's latest Car freshener range has been powered with an impeccable technology in a    unique gel formula, with a long-lasting effect.

Both the products are available in a variety of fragrances, providing a host of aromas for the consumers to choose from. Commenting on the new products, Mr. Kiran Ranga, Managing Director, Ripple Fragrances, said, “We have been constantly working on our R&D to bring forth these kinds of innovative products. Lia dashboard gel and Lia vent gel has been created keeping the modern-day lifestyle of our consumers in mind.” The new Lia Dashboard gel is backed with a “Cold Diffusion Technology” and is available in Sea Shore, Amber Spice, Floral Fusion & Fruit Burst fragrances. The brand’s Vent Gel freshener is designed with an “Air Diffusion Technology”, in Citrus Zest, Royal Rose, Blue Berry & Sea Shore aromas. Speaking about the launch, Dr. Shireen Reginald, Country Manager, Ripple Division, said, “The technology used in our Lia car fresheners will ensure better aroma, feel & experience in your car. It has been designed exclusively for Indian climatic conditions and according to the fragrance preference of our consumers.

With the 7 strong distribution network, in place, we are certain to bring these products to a large segment of consumers in the near future.” The roadshow which was flagged on December 4, covered Jayanagar, JP Nagar, Bannerghatta Road, R.R.Nagar, W.O.C.Road, BEL Road, R.T.Nagar Ganganagar, and Banaswadi. Other brands and products of Ripple Fragrances include STOP O power bag Toilet fresheners, Lia Room fresheners, and IRIS lifestyle fragrances, Ripple range of products can be bought online at Ripple Fragrances Pvt Ltd Ripple Fragrances is the spatial fragrance initiative of the Mysore-based     NR Group, the leader in the incense market whose flagship brand is ‘Cycle Pure Agarbathies’. Ripple Fragrances is pioneering the home fragrance market in India with its wellness fragrance brand called IRIS. Iris harnesses the power of Aromacology to provide wellbeing through novel delivery systems


About NR Group The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick    brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defense helicopters. The organization has largely committed towards social responsibilities and fulfills them, through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family.   For more information on the NR Group, please visit

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Commenting on the new products, Mr. Kiran Ranga, Managing Director, Ripple Fragrances, said, “We have been constantly working on our R&D to bring forth these kinds of innovative products
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