Campus Shoes Announces Ogilvy as Its Official Branding & Advertisement Agency

Following a multi agency pitch,Campus Shoes, India’s premier and fastest growing sports shoe brand, has selected Ogilvy India (the country’s one of the largest, most awarded, integrated branding and communications agency), as its official advertisement and branding partner.

Published On: 2018-09-09

New Delhi, 31st August 2018: Following a multi agency pitch, Campus Shoes,India’s premier and fastest growing sports        shoe brand,has selected Ogilvy India (the country’s one of the largest, most awarded, integrated branding and communications agency),as its official advertisement and branding partner.

The on boarding of Ogilvy as the branding and advertisement partner is in lines with Campus’ evolving avatar in the marketplace     in the last few months as a youthful, performance-oriented brand.

Speaking on the development, Nikhil Aggarwal, MD, Campus Shoes said, In recent times, Campus has embarked on a journey to refurbish our image as a modern, youth-oriented brand with an exemplary commitment towards quality.It is  in view of this that we recently launched the Camptech product range which encourages performance and is a perfect fit for the active lifestyle of young India.   We are sure that our new partnership with Ogilvy will help us in creating and disseminating the relevant messages, and in stepping towards the next level of excellence in terms of branding innovation.

With an aim to stand out as a brand of choice in the domestic and international markets, Campus Shoes had undergone a    major brand repositioning drive last year (with a new logo, renewed ideology for consumer-connect, and emphasis on progressive designs); the company had also come up with its exclusive “Camptech” technology-based shoes made using superior and breathable fabric, and having reduced bending resistance and more slip resistance for enhanced performance.

On the other hand, Ogilvy India is a subsidiary of the globally-renowned WPP group, and has established itself as one of the leading advertising agencies across the country since its inception in 1928. Some of the prominent clients for whom Ogilvy has designed highly acclaimed and iconic ad campaigns in the recent past include Fevicol, American Express, Ministry of Tourism of the Government of India (Incredible India), Vodafone, Dove, and so on.

 

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Speaking on the development, Nikhil Aggarwal, MD, Campus Shoes said, In recent times,Campus has embarked on a journey to refurbish our image as a modern, youth-oriented brand with an exemplary commitment towards quality.
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