Kokuyo Camlin co-hosts ‘Hichki Teachers Award’

Felicitates over 300 school teachers for their grit & determination

Published On: 2018-03-08

Mumbai,26th February, 2018: Kokuyo Camlin Ltd, the premier stationery brand has associated with Yash Raj Films’        upcoming Hindi movie ‘Hichki’ to host ‘Hichki Teachers Award’ and felicitate over 300 teachers from more than 250 schools        in Mumbai.Lead actress of the movie, Rani Mukerji honoured these teachers at a glittering ceremony held at Yash Raj Films Studios.

There were special screenings of the movie organized for the school teachers who are no less than stars in real life.They all      have stood triumphant against some kind of physical disability/challenge and emerged as winners drawing close parallels to the protagonist in the movie – Naina Mathur, a happy-go- lucky woman with a never-say-die attitude who wants to become a teacher.

Her only impediment is that she suffers from Tourette syndrome, a neurological disorder characterized by repetitive, stereotyped,involuntary movements and vocalizations called tics. The movie celebrates the self-belief, the resilience of human    spirit and hope, as Naina triumphs over intimidation and desolation to make her dream come true. Kokuyo Camlin undertook      the activation drives across schools.

Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin said,Our brand Camlin enjoys a very strong connect with teachers    who are an extremely crucial facet of any society and play a very significant role in the formative years of a child. The whole initiative to co-host ‘Hichki Teachers Award’ is our small way of expressing gratitude to those teachers who have overcome barriers themselves to serve as role models for the students to look upto. Given the story line I am sure the movie will do well  and inspire a lot of people in overcoming challenges in their respective life.

Manan Mehta, VP Marketing and Merchandising, Yash Raj Films said, Our endeavour with this initiative was primarily to recognise this humble profession of teaching and secondly to show our film first to this noble teacher’s community and get to understand what they felt after watching it. We are delighted to share that the movie was very well-received by the 319 school teachers and principals representing 250 plus schools. they shared they could relate it to their own struggles in life and were        all the more thrilled on being felicitated by the film’s actress Rani Mukerji. The teachers came out feeling more empowered and touched after watching the movie.

About Kokuyo Camlin Ltd :

Kokuyo Camlin Limited www.kokuyocamlin.com (formerly known as Camlin Limited) is in the business of marketing and selling of art materials and stationery products under flagship brands ‘Camel’ and ‘Camlin’ which have been in existence for more than 80 years . The company offers a wide range of products such as Fine Art materials, scholastic colours and stationery, hobby products, office products, writing and drawing instruments, adhesives and notebooks.

About Yash Raj Studios :

Yash Raj Films [YRF] is one of India's oldest and most respected story-tellers. A 4 decade old film & entertainment company with a fully integrated presence across the entire value chain covering everything from production, worldwide distribution, marketing, home entertainment & brand partnerships to design, licensing, consumer products, interactive media & talent management with offices across India and in US, UK & UAE differentiates it from all studios in the country.

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Manan Mehta, VP Marketing and Merchandising, Yash Raj Films said, Our endeavour with this initiative was primarily to recognise this humble profession of teaching and secondly to show our film first to this noble teacher’s community and get to understand what they felt after watching
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