Online PR

India-Press-Release Online PR distribution circuit enjoys extensive access to the Media outlets covering pan-India. Our Media Database is a living list which is constantly being updated. Our online reach ensures direct access to the Digital Versions of Newspapers, ePaper Newsrooms, Portals, News-centric websites, Mobi-version Publishing, Consumer Blogs, Online Trade Journals, B2B Bloggers, Academicians, Technicians, NGO’s, Freelancers, Student Community, People Communities, Housing Societies and much more...

Seo Essentials

Wikipedia defines SEO as the process of improving the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. The link http://en.wikipedia.org/wiki/Search_engine_optimization also gives us a new insight while dealing with press releases. Each release should be dealt as a work of art, as Lee Odden, CEO of TopRank Online Marketing mentions in his blog that “the press release is not just a media relations tool....... but a mini webpage on the news or topic being written about.”

New age dawns for press releases

It’s time to bid farewell to the e-mail route of sending press releases. In fact most of the journalists take offense out of unsolicited e-mails. The time is ripe for the corporate communication managers to render their press-releases to unrestricted readers. The magic of SEO not only leads a piece of PR to a set of relevant journalists but also to the end user or consumer.

SEO compatibility for Press Release

  • AUDIENCE CENTRIC - These days SEO compatibility is the first thing which is considered while writing any piece of communication for the online space but managers should never forget that the article is written for a specific audience and not to appease search engine results only.
  • VALUE NEWS - The strength of a good article lies in the fact that it should be of value for its readers, should not appear as deliberate writing.
  • KEEP IT SIMPLE - The Keywords used in the article should be simple ones and not jargonised.
  • ANCHOR TEXTS - Embed Links to your website in the keywords used.
  • USE OF PHOTO & IMAGES - is a very interesting way to engage audiences.
  • CONTENT RICH - Corporate Communication Stalwarts should always remember “Content Is Still the King” a quality press –release will always appeal to its readers.
  • Make it BOLD, highlighting important points & essential links always help.
  • KEYWORD INCORPORATION -The Keywords chosen should be incorporated in the title & the first two paragraphs of the article.
  • DONT OVERDO -The set of keywords chosen should be used for a maximum of two-three times within a press release.
  • Most importantly even if the release is written from sales point of view it should be NEWS WORTHY.
  • REAL-TIME INTERACTION - Nothing can beat a genuine feedback, interactions with industry experts, competition, peers, customers, prospects & market researchers should form the base of any given press release.
  • WORD COUNT -The Press Release Should be restricted to 400-500 words

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